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Tuesday
26May2009

ELS and Stratascope have partnered to energize sales processes with the missing ingredient of financial knowledge.

The game of selling has changed dramatically.  The higher you go in an organization, the more it’s about the total value of the purchase.  If your sales team is still selling only to the purchasing department, your margins are probably eroding.  For over five years, we have been creating programs to help sales professionals maximize their relationships at the user level and help them gain the confidence to have a conversation beyond the traditional buyer to demonstrate how their solutions impact the customer’s financial success.  It all begins with understanding the basics of business and cash flow.  We then build on that knowledge analyzing one of your top customers and create a value proposition that links your value to the customer’s bottom line.  We create voice mails, letters and campaigns to turn this knowledge into larger sales and shorter sales cycles.  Our customized workbook features the Cash Stool™ which visually connects your solution to the customer’s cash!

Stratascope takes the learning to the next level by offering a comprehensive, intuitive research tool to access the customer’s financials and business issues.  Once armed with this thinking and content, your sales team can clearly establish competitive strength. 

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